A brand born in Copenhagen and shining with its innovative perspective. The step taken by Thora Valdimara and Jeanette Madsen years ago was pioneered by very valuable ideas. The duo reached such places with their inspiring ideas that they never hesitate to say that things developed in ways they could not have predicted. The two beauties who are the co-founders of the Rotate brand tell the story of its beginning as follows: ‘We were both working mothers and we couldn’t afford all these big, beautiful designer dresses. And then we thought, should we fill this gap ourselves?’ Their ideas that came to life soon after were seen by other brands and the Rotate brand’s path opened up more and more.
‘We discuss with our friends of all body shapes what they like and don’t like while shopping because it is important to include these in our collection.’
Five years later, Rotate, still an ‘It Girl’ brand, held a dazzling fashion show in collaboration with the famous jewelry brand Pandora as August progressed. Rotate, which does not insist on minimalism, was talked about a lot at the fashion show with its magnificent designs as a brand of glamour and charm. We can see the retro aesthetics in the details of the designs. The combination of elements and the harmony of Rotate tailoring have turned into a visual feast with Pandora's nobility.
The use of the color palette manages to appear in an assertive and sexy way while not tiring the eyes. While the tassels fall to the ground, the balloon skirts fly into the air. The fashion show, which includes both harmonious colors and single-color combinations, dazzles with the elegance of the jewelry. Pandora's world-famous branded designs have perfectly integrated handcraft into the designs and invited each model to a different appeal.
Editor: İlayda Şeker
Digital Media Specialist: Ahmet Ertuğrul Efe Yontan
Project Manager: Mert Yontan
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